A major benefit of internationalisation lies in regional spread, many
CEE retailers have moved beyond regional expansion and targeted growth further afield. There are still significant growth opportunities for CEE retailers in underdeveloped retail markets such as Romania, Bulgaria and Western Balkans. Many of the largest CEE retailers have begun to target expansion in western Europe. Furthermore, several clothing specialists from CEE have also set up franchise agreements outside of Europe in regions such as Africa and the Middle East.

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About The Report...

Internationalisation Strategies of CEE Retailers is a new issue-based
report which outlines the opportunities and threats for further expansion
both regionally and further afield. This report also looks at individual retailer's approaches to internationalisation.

Download the Table of Contents
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This report will enable you to:

• Assess the growth potential and the challenges facing the key
  CEE markets and benchmark their performance with the aid of this
  new report.
   
• Learn how difficult market conditions are impacting CEE retailers and what the outlook for internationalisation will be in the short to
  mid-term.
   
• Discover how the market and retailers' future initiatives will develop. Find growth opportunities in specific sectors and identify
  the key threats.

Key questions answered by this report include:  

• What strategies will CEE retailers employ to respond to the downturn?
   
• How will the credit crunch affect the CEE economies?
   
• What opportunities are available for CEE retailers expanding abroad?

Find out more by ordering the Internationalisation Strategies of CEE Retailers report today!  

 
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