Verdict Consultancy Services
Verdict's wide range of consultancy services are built on our analytical skills in four areas:
Business strategy
We bring our knowledge and analysis to retailers who want a better understanding of the markets and the competitive framework in which they operate. The extensive customer research and retail audit analysis we can bring to strategic assignments provide valuable insights into the retail market. They provide a competitive benchmark against which we can measure - and improve - retail performance.
Our range of services includes:
- Strategic Appraisal
- Market Positioning
- Market Entry
- New Concept Development
- Acquisition Evaluation
- Due Diligence
Location
Getting the best out of local market potential means having the right store, in the right location, with the right product offer. We provide the research and analysis retailers need to optimise store portfolios and merchandise offers. By analysing what customers want and evaluating how they shop competitors, we are able to make sure our clients meet customers' needs.
Our range of services includes:
- Store Location Analysis
- Space Allocation
- Merchandise Mix Management
- Sales Productivity Optimisation
- Margin Management
- Range Choice
- Price Positioning/Architecture
Customers
Today's market requires retailers to understand their customers, to understand how customers see them and how they see their competitors. Our focused customer research helps clients establish a dialogue with shoppers and to use that understanding to help improve performance.
Our range of services includes:
- Customer Profiles
- Catchment Analysis
- Merchandise Evaluation
- Price Perception
- Competitor Perception
- New Concept Evaluation
- Advertising Effectiveness
- Loyalty Schemes
Merchandise
Verdict's unique retail audit techniques provide detailed quantified evaluations and analysis of merchandise against that of competitors. Our audit teams regularly survey range composition, price architecture, and space allocation across all product sectors in retail outlets, shopping centres and retail parks in the UK and continental Europe.
Our range of services includes:
- Space Allocation
- Range Planning
- Option Depth
- Price Architecture
- Stock Density
- Discounting
- Merchandise Presentation
- Size Ranges
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