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How Britain Shops 2009: Food & Grocery
A new Consumer Dynamics (cDNA) report from Verdict Research...

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How Britain Shops 2009: Food & Grocery is a new report from Verdict Research. Read on for more...

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How Britain Shops 2009: Food & Grocery  

   
How Britain Shops 2009 is a series of 9 new reports published by Verdict Research providing a detailed examination of the shopping habits of UK Shoppers. At sector level each report analyses customer loyalty, conversion rates, shopping around, loyalty drivers, customer profiles, demographics and socio-economic trends.

 
Location How Britain Shops 2009: Food & Grocery is a 'Consumer Dynamics' report from Verdict Research Ltd. Verdict's Consumer Dynamics Series is a range of reports based on consumer surveys, in-depth interviews and incisive retail analysis which assess shoppers' behaviour and buying patterns.
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Consumer Dynamic Series
Verdict Research Centre

 
About the report
A How Britain Shops Report

Report Information
 
List Price:
£2,495/3,610/$4,795

Slides: 109
Tables: 100
Figures: 129
Coverage: UK
Report code: dmvt0519


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What our clients say
"Verdict Research is the company of choice for any research and analysis into retailing,
"
Sir Stuart Rose, CEO,
Marks & Spencer
.

 

 
How Britain Shops 2009: Food & Grocery

Consumers are shopping around more in the food & grocery sector than they have ever done in the past. Since the first How Britain Shops survey in 1999, consumers have consistently visited 1.8-2.0 stores in addition to their main store. This year that rating has shot up to 2.5. With consumer confidence plummeting and shoppers taking more care of their finances, they are being
motivated to visit more retailers to search out the best value.

Companies profiled in this report: Aldi, Asda, Co-op, Iceland, Lidl, M&S,
Morrison, Sainsbury, Somerfield, Tesco, Waitrose

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Key questions answered by this report include:

  • How has loyalty towards more premium operators such as Marks & Spencer and Waitrose been impacted by the onset of recession?
     
  • Have the Big Four been able to maintain their main user share?
     
  • Which operators main users shop around the most?

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Why buy this report?
This new series of reports contains easily navigated data and insightful analysis enabling you to understand what drives customers to use each of the leading UK retailers. In addition our proprietary survey results will help you to identify the effects of initiatives taken by retailers and key marketplace events on consumer behaviour.

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