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How Britain Shops 2009: Homewares
A new Consumer Dynamics (cDNA) report from Verdict Research...

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How Britain Shops 2009: Homewares is a new report from Verdict Research. Read on for more...

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How Britain Shops 2009: Homewares  

   
How Britain Shops 2009 is a series of 9 new reports published by Verdict Research providing a detailed examination of the shopping habits of UK Shoppers. At sector level each report analyses customer loyalty, conversion rates, shopping around, loyalty drivers, customer profiles, demographics and socio-economic trends.

 
Location How Britain Shops 2009: Homewares is a 'Consumer Dynamics' report from Verdict Research Ltd. Verdict's Consumer Dynamics Series is a range of reports based on consumer surveys, in-depth interviews and incisive retail analysis which assess shoppers' behaviour and buying patterns.
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Consumer Dynamic Series
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About the report
A How Britain Shops Report

Report Information
 
List Price:
£2,495/3,610/$4,795


Slides: 102
Tables: 93
Figures: 108
Coverage: UK
Report code: dmvt0521

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How Britain Shops 2009: Homewares

Price has become an increasingly important driver of loyalty. The proportion
of shoppers that cited this attribute as a driver of loyalty has risen by 0.7 percentage points to 50.4% and it now ranks narrowly behind range. A higher price consciousness among consumers in what is a highly discretionary sector has benefited value-led operators but had a significantly adverse impact on midmarket propositions.

Companies profiled in this report: Argos, Asda, Debenhams, Dunelm, IKEA, John Lewis, M&S, Matalan, Tesco, Wilkinson

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Key questions answered by this report include:

  • Why has the combined main user share of the top five homewares operators increased?
     
  • Which retailer’s have been most significantly impacted by the decline in expenditure in the sector?
     
  • How have the grocers’ value-led homewares offers fared?

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Why buy this report?
Is a series of reports that contains easily navigated data and insightful analysis enabling you to understand what drives customers to use each of the leading UK retailers. In addition our proprietary survey results will help you to identify the effects of initiatives taken by retailers and key marketplace events on consumer behaviour.

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