How Britain Shops 2009: Personal Care
More consumers are shopping for personal care than ever before,
with the share of consumers shopping regularly for personal care
up 5.6 percentage points on 2008. This has been driven by three
main factors. Firstly a rise in men buying personal care, with men
now making up 39.5% of shoppers, an increase of 2.8 percentage
points. Secondly, the rapid expansion of the supermarkets and
enhancements to their personal care offers - which has seen their
visitor share numbers increase by 14.3 percentage points,
continues to encourage impulse spend and more regular personal
care purchases. Finally, the sector is not impacted by recession
due to the essential nature of the purchase and women not willing
to cut out this element of their spend.
Companies profiled in this report: Asda, Avon, Boots, Morrison, Sainsbury, Savers, Superdrug, Tesco, Wilkinson
This report contains easily navigated data and insightful analysis enabling you to understand what drives customers to use each of the leading UK personal care retailers.
For each company profiled we examine visitor behaviour, customer loyalty/conversion rates and compare against its main competitors. In addition our proprietary survey results will help you to identify the effects of initiatives taken by retailers and key marketplace events on consumer behaviour. Download the Brochure & Order Form
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Key questions answered by this report include:
- Why is the largest specialist (Boots) losing market share?
- What are the drivers of customer loyalty?
- How have the drivers of spend, such as price, range and service changed?
Find out more by ordering the How Britain Shops 2009: Personal Care report today!
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