Millenials

Younger people are way more into smart homes

Household appliances are being revolutionised by technology, shortening the time spent on chores and young people are already on board.…

How to win loyalty with generation Y

Last month up market British grocer Waitrose announced that from 3 April, free coffee will only be available to MyWaitrose card…

Pepsi’s giving mixed signals on 7Up — but its new marketing campaign could pop

In a novel attempt to fight back against falling sales, Pepsi's 7Up is being marketed as a food ingredient. Its…