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November 5, 2021

Alphabet amazingly positioned to weather industry storm – score card

By Emil Filipov

Alphabet is the technology company best positioned to benefit from future consumer electronics developments in the industry, according to GlobalData’s recent score card.

The US-based company comes top of the list in a ranking of overall leadership in the themes that matter most among consumer electronics companies.

These themes, which can be defined as any issues that keep CEOs awake at night, describe technological, macroeconomic and industry-specific challenges that companies are currently facing, as well as the opportunities they create. GlobalData’s Thematic Research ecosystem identifies and tracks these challenges, and how they create the long-term winners and losers of th industry.

Alphabet scored highly in several areas in the recent score card. It particularly ranked well when it came to virtual and augmented reality, artificial intelligence, automated home, autonomous vehicles and robotics, where it received top marks of five out of five.

Alphabet received scores of four for digital media, wearable tech, Covid-19 and Internet of Things; and three for ESG performances.

These scores represent GlobalData analysts’ assessments of the competitiveness of each company regarding a particular theme. They are then weighted based on their importance and used to create the final industry ranking.

Alphabet is followed in the score card ranking by Sony, Microsoft and Apple.

The interactive graphic below allows you to compare company ratings across the 10 themes in question. The higher up a company is on the list, the better positioned it is to weather disruption in the future, while the companies at the bottom are more vulnerable to disruptive threats.

Click on any of the companies to compare them across all the themes in our analysis.

Our analysis reveals that companies from USA are some of the best-prepared players in the consumer electronics game. Companies from Japan and Korea also performed well.

These scores are based on overall technology, macroeconomic and sector-specific leadership in 10 of the key themes that matter most to the mining industry and are generated by GlobalData analysts' assessments.

This article is based on GlobalData research figures as of 03 November, 2021. For more up to date figures, check the GlobalData website.