3PEA International, a provider of prepaid card programs, has unveiled new PaySign brand prepaid cards for the automotive market.
Dubbed as PaySign Connect, the new prepaid solution is a customizable, multi-purpose platform designed to meet the requirements of auto dealerships.
The prepaid cards will allow auto dealerships to boost showroom traffic and new vehicle sales besides creating and maintaining long-term customer loyalty and increased repeat purchases via real time rewards and incentives.
The new platform aims to connect dealerships with their customers and target market.
According to 3PEA, the PaySign prepaid card will be used to motivate and reward employees and customers alike and also used all over the customer life cycle all through one convenient payment solution.
The PaySign Connect prepaid solution also provides dealerships a level of analytics on customer behaviour and other metrics.
3PEA International president and CEO Mark Newcomer said: "With the introduction of PaySign Connect for Auto Dealerships, we are executing on our strategy to provide innovative, cost effective, customizable payment solutions to large market verticals.
"With over 17,500 dealerships in the US with new-car sales on pace for 17 million units in 2015, we have identified the automotive sector as our next key market to introduce the PaySign brand."