Ackroo, a gift card and loyalty solutions provider, has partnered with Blackhawk Network (Canada), a prepaid and payments network, to integrate its gift card platform with Blackhawk Network’s in-store and online distribution channel platform.
The partnership will allow selected Ackroo merchants sell gift cards within the Blackhawk Network of merchant, which includes brands like Loblaws, Metro, Safeway, Sobeys and many others, expanding their distribution footprint and broadening customer awareness to increase sales.
Ackroo CEO Steve Levely said: "The partnership with Blackhawk is a key strategic advancement for our gift card offering. This partnership allows our existing and future merchants to have their gift cards sold across this network thereby increasing their potential sales.
"This in turn provides Ackroo with the ability to win more merchants and increase our revenue per location for merchants who have access to the network via increased transaction processing and supporting collateral sales."