US-based home improvement site Houzz has awarded a new long-term contract to Alliance Data’s card services business to offer private label, co-brand and business credit card services.
As per the terms of the contract, Alliance Data will offer both private label and co-brand credit card services for Houzz clients.
Furthermore, Alliance Data’s Columbus, Ohio-based subsidiary will also deliver business credit card services for home professionals on Houzz.
Houzz president and cofounder Alon Cohen said: “With the addition of Alliance Data’s credit card services, we are making it easier for Houzz users to finance purchases and services for their homes.
“The Houzz community will be able to seamlessly unlock financing options while they’re getting inspired, buying products, finding and collaborating with the perfect architect, designer or contractor.”
Alliance Data’s a loyalty-driven credit card programme will be integrated into Houzz’s user experience. The integration will allow Houzz to offer credit to both consumers and home professionals.
Alliance Data’s card services business president Melisa Miller said: “Houzz has built an exceptional online platform with today’s consumer in mind and we are pleased to partner with a leader in the space, expanding our presence in the growing home goods and services category.
“Houzz delivers the best possible shopping experience for home design and renovations – from picking out a new nightstand to a complete kitchen remodel. We look forward to partnering with Houzz to provide a suite of branded marketing and credit programs to help extend and strengthen brand loyalty and sales.”
Houzz platform is used by more than 2.3 million home professionals in more than 65 categories, including designers, architects, contractors and more use to showcase their work, build their brands and reach new clients.