Alliance Data Retail Services has inked a multi-year agreement to offer private label credit card services in the US for three brands of JD Williams.
Alliance Data Retail Services, which manages more than 130 private label and co-brand credit programs, said that the three brands include women’s apparel brands Marisota , Simply Be and men’s apparel brand Jacamo.
JD Williams international director Paul Kendrick said, "As we continue to apply our expertise to the world of fashion through a range of distinctive, relevant and contemporary brands, we’re enthusiastic about Alliance Data Retail Services’ ability to deliver industry-leading credit and loyalty-driven marketing solutions."
"This partnership will strengthen our customer relationships and extend the reach of our key brands."
Under the terms of the agreement, Alliance Data will offer a marketing-driven private label credit program tailored for JD Williams designed to deliver incremental sales, increase transaction size and build loyalty.
Furthermore, the company will enable the firms to engage cardmembers through expanded customer-relevant channels, such as direct, mobile and digital initiatives.
In order to support the development of a deep understanding of its US customer, JD Williams can access to Alliance Data’s advanced set of analytics capabilities and consumer insight expertise.