Alliance Data Systems, through its Retail Services business, has partnered with fashion retailer Venus to launch private label credit card services.
The customised loyalty-driven credit programme will enable Venus in deriving incremental sales, cross-category selling and increased transaction size.
The loyalty programme will also allow members to earn points for every dollar spent on the card, receive reward certificates redeemable on future purchases, experience hassle-free exchanges and receive exclusive offers.
Venus CEO, Jim Brewster, said they are confident the new Venus credit card and loyalty programme will reflect all that the Venus brand represents.
"We consider this credit card program a key component to driving sales and strengthening the relationship we have with our customers – all through the use of Alliance Data’s digital and traditional marketing tools," Brewster added.
Alliance Data Retail Services president, Melisa Miller, said they are happy to help Venus strategically drive its business and deliver a high-quality customer experience through all relevant shopping channels.
"With our extensive background in the women’s apparel category, Alliance Data will work with Venus – a rapidly growing retailer – to engage its customers in new ways and across all of its shopping categories, driving greater brand loyalty and increased sales," Miller added.