Amazon has launched Gift Cards in nine different Indian languages on its marketplace Amazon.in.
Issued by gift card provider QwikCilver Solutions, the gift card is available in Hindi, Kannada, Marathi, Tamil, Gujarati, Telugu, Malayalam, Bengali & Punjabi.
Customers can choose from 200 designs for various occasions. The gift card value falls between INR10 and INR10,000.
Each Amazon.in Gift Card is valid for a period of 12 months and can be used by the recipients to shop products across all categories available on Amazon.in except ebooks and apps.
Speaking about the launch, Amazon India Payments general manager Srinivas Rao said: "The Amazon.in Gift Cards offer a gifting experience that is not only easy, simple & convenient but also instantaneous and bridges distances.
"Customers no longer need to fret over an appropriate choice of gift and especially wonder how to gift to their loved ones in faraway places. With a wide range of Amazon.in Gift Card options customized for various occasions coupled with an extensive selection of products available on , we endeavour to enhance the gifting experience for both the recipient and the giver of the gift," Rao added.