American Express has purchased personal travel assistant app Mezi to provide enhanced service experience to its card members.
Mezi, which was founded in 2015, leverages artificial intelligence (AI) and human expertise to customise online travel discovery and booking experience.
The app offers recommendations and makes travel arrangements based on the requests messaged by customers for flights, hotel or restaurants.
It learns and understands travellers’ preferences and requests to become smarter and more efficient with time.
American Express vice-president for digital labs Phil Norman said: “Mezi’s AI-powered experience opens up exciting new ways for us to connect with and serve our card members and creates opportunities for us to build more meaningful relationships with them.
“With messaging emerging as channel of choice for many, and the demand for unique experiences increasing, we believe the combination of Mezi’s capabilities with our global network of expert travel counsellors creates a differentiated, high-touch service experience for our card members.”
The firm has already launched a pilot programme called AskAmex for its cardholders, who will be able to use the service from the first half of this year.
American Express plans to operate Mezi as its wholly-owned subsidiary, which will continue focusing on the development of core technologies and improving capabilities in digital travel concierge services.