American Express (Amex), in collaboration with non-profit organisation Parley for the Oceans, has unveiled a Green Card made up of recycled plastics collected from the ocean.
Additionally, both partners launched a new initiative known as ‘#BackOurOceans’ that aims to remove up to one million pounds of marine plastic from beaches.
Commenting on the launch of the new card, American Express group president of global consumer services said: “Each year nearly eight million metric tons of plastic enters the oceans, threatening the ecosystems and wildlife that inhabit them.
“As part of our brand promise to back our customers, colleagues, communities, and what they care about most, we’re committed to raising awareness for the issue of marine plastic pollution and doing our part to care for the oceans and coastal communities that we all share.”
American Express and Parley have urged cardholders, traders, partners, and colleagues to join them to eradicate plastic that pollutes the marine ecosystem.
Starting on 23 September, consumers can visit the @AmericanExpress or @parley.tv Instagram pages and mention why they #BackOurOceans or tag friends who they want to join in the campaign.
For every comment, American Express will team up with Parley to remove 2lbs of plastic from beaches and coasts, up to one million pounds.
Furthermore, American Express will introduce its first card recycling programme.
This programme will be launched next year for the consumer, small business, and corporate cards in the US.
Using the programme, the cardholders can dispatch their expired or non-functional cards to American Express for recycling.
Parley for the Oceans founder and CEO Cyrill Gutsch said: “Plastic is a design failure. It stands for the toxic age we created, threatening the future of our oceans and our own species.
“By making their legendary Green Card with Parley Ocean Plastic, American Express introduces another Symbol of Change — and with it, a powerful commitment and an invitation for everyone to support our movement”
The American payment processor has also pledged to remove single-use plastics across its operations worldwide.