Birdback has partnered with Affiliate Window, an internet marketing company, to launch a new card-linked offers service for UK retailers.
According to Birdback, the new service will enable the retailers to link discounts, cashback and loyalty programmes directly to customers’ payment cards for offline spending.
Using this service, the customers will be able to simply pick an offer on a deal site like VoucherCloud, enter the 16 digits from their payment card and automatically activate the discount when they pay in store.
Birdback said that the new service will see adoption rates as high as 350% of vouchers and loyalty cards by streamlining the redemption process.
The company also said that its offers can be activated anywhere, by any customer of any bank or deal site.