CapitaLand Mall Asia, a wholly-owned shopping mall business of CapitaLand has rolled out its multi-mall loyalty credit card in Singapore, in collaboration with American Express (Amex).
The new card, named American Express CapitaCard, will be accepted at more than 2,000 retailers in 15 participating CapitaLand malls in the country.
Backed by the CapitaLand’s rewards programme Capitastar, all CapitaCard members will enjoy the highest earn rate for their reward points, which can be exchanged for CapitaVouchers for free spending, and parking privileges in participating CapitaLand malls.
CapitaLand Mall Asia CEO Jason Leow said: "By rewarding American Express CapitaCard spending with STAR$, it will not only strengthen CAPITASTAR as CapitaLand’s key customer engagement platform, but also our efforts to integrate our physical malls with the online world.
"Not only is CAPITASTAR well positioned to grow from its current membership base of 2.8 million shoppers across Asia, including about 800,000 in Singapore, this partnership will also broaden American Express’ reach in Singapore."
American Express Singapore country manager Cheng Heng Chew said: "Shoppers and retailers are both going to benefit from this partnership.
"Customers can take advantage of the great rewards and payment flexibility afforded by the new American Express CapitaCard, and retailers are going to see more engaged and loyal customers."