US-based Cardlytics has acquired Aimia’s UK card-linked marketing business for a non-cash consideration.
Aimia is a Canada-based data-driven marketing and loyalty analytics firm, which provides clients with the customer insights to make business decisions. The company has nearly 3,200 employees across 17 nations.
Aimia said that it has received an undisclosed consideration in the form of convertible notes in Cardlytics. The company also retains its investment in Cardlytics.
The deal will allow the Cardlytics business globally to operate under a single ownership structure.
Aimia Group CEO Rupert Duchesne said: "We are delighted to have successfully partnered with Cardlytics to grow this U.K. business from a standing start over the last five years.
"The maturity level of the business means it now makes sense for us to exit this joint operation to focus on our core assets, in line with our ongoing focus on simplifying the business and delivering long-term shareholder value."
Aimia continues to evaluate and consider further disposals of non-core investments and assets in 2016.