Alliance Data Systems’ Ohio-based card services business has signed a new long-term agreement to provide private label credit card services for Century 21 Department Store based in New York City.
Century 21 Department Store is a family-owned fashion business, which manages 10 stores in the New York metro area and Pennsylvania.
Alliance Data said this will be the first private label credit card for Century 21.
In order to acquire new cardholders, Century 21 will leverage a collection of Alliance Data capabilities, including in-store kiosks, tablet technology and integrated web-based offerings.
Additionally, Alliance Data will integrate its proprietary data assets and lifecycle marketing approach with a brand-immersive mobile and digital experience.
This combined strategy will offer personalised messages in moments, delivering value to Century 21 card members and generating incremental sales for the brand.
Century 21 Department Store CFO Mel Tucker said: “For more than 50 years, Century 21 has delivered designer brands at amazing prices, and we believe the new credit card partnership with Alliance Data will further strengthen our relationship with our customers by enhancing experiences during their shopping journey
“We are confident the programme will be a key driver of incremental and top-line sales, and will enhance our already popular C21STATUS rewards program, giving customers more reasons to shop with us, more often."