Citi Retail Services has signed a long-term agreement with The Toro Company, a US-based provider of outdoor maintenance equipment, to offer a private label credit card programme in the US.
As per terms of the new agreement, Citi will provide and service Toro and Exmark OEM-branded cards available throughout Toro’s broad dealer network.
The new programme will offer Toro and Exmark dealers with point of sale processing, new to industry marketing promotions and more flexible financing terms designed to provide enhanced value to customers, and drive incremental sales and loyalty.
Commenting on the deal, Citi Retail Services head Craig Vallorano said: “This new partnership with The Toro Company is a great opportunity for us to enter the power equipment space with an industry-leading provider.
“This agreement allows us to utilise and expand our deep expertise in consumer and commercial private label credit, helping solidify our leadership position in the dealer distribution market space.”