Colbea has decided to implement Gilbarco Veeder-Root's Passport point of sale with EMV functionality and FlexPay IV forecourt payment terminals across its entire network of over 100 convenience stores.
As part of the modernisation drive, Colbea will also deploy Applause TV to maximise its technology investment and improve the consumer fuelling experience.
Colbea's forecourt EMV upgrades will use Gilbarco's FlexPay IV payment terminal, which enables EMV (chip) payments at the pump.
Through Applause TV powered by Pump Media, FlexPay IV provides gas stations and convenience stores the ability to engage consumers while they are pumping gas with timely news and entertainment content along with product advertisements and digital coupons.
Gilbarco’s FlexPay IV is the first PCI PTS 4.x certified fuel-dispenser payment terminal in the US that supports EMV, NFC, mobile wallets, encryption and 2D barcode scanning, as well as future regulatory changes.
FlexPay IV enables retailers to upgrade their fuel dispensers in advance of the October 2017 petroleum forecourt EMV liability shift.
Colbea CEO Andrew Delli Carpini said: “Gilbarco has proven to be an excellent supplier throughout the EMV upgrade process. I feel confident in standardizing on their EMV solutions, both at the fuel dispenser and inside our stores.
“Their forecourt media offering has been a great asset for attracting customers to our stores and also growing in-store sales, and their Passport point of sale has helped us run our business efficiently.”