The growing popularity of ‘tap to pay’ among Britons has put the UK ahead of its European peers including Poland, France, Spain and Finland, according to a new study by Visa.
According to Visa’s annual Digital Payments study, nearly 66% of Britons have used contactless cards to transact a payment since they were roll out in the UK in September 2007.
The report stated that over a third of UK card payments transacted in June of 2017 were tap and go.
Millennials are driving the adoption of contactless technology, as 76% of Millennials are using their contactless card making for buying goods and services, which represents an increase of 11 percentage points compared to 65% in 2016.
The UK denizens, aged more than 65 years, are more hesitant to use contactless card to make payments. Nearly 55% of this age group have used tap and go payments options, compared to the last year’s figure of 52%.
The report further revealed that the tap and go payment is mostly used in grocery stores and supermarkets, followed by fast food restaurants and transport services.
London dominates the ‘tap and go’ payments market, as four in five (78%) Londoners have used a contactless debit or credit card, 12% above the national average.
Visa managing director for the UK and Ireland Kevin Jenkins said: “The introduction of contactless cards in the UK ten years ago was a watershed moment for consumers.
“Whether buying lunch, commuting without having to top-up, queuing at bars and festivals, or donating to charity, Brits have come to expect a painless payment experience.
“Yet there’s still room for the uptake of contactless to grow, particularly outside London and the South East. Our study shows the appetite for adopting new payment methods is greater than ever and with mobile devices opening up myriad new ways to pay, the next ten years looks set to see contactless payments become an ever greater part of our day to day lives.”
More than 2,000 users from the UK were participated in the study.