SumUp, a London-based mobile point-of-sale provider, has doubled its global footprint by launching its service in 15 new European countries.
The service is fully operational now in Finland, Greece, Lithuania, Norway and Slovenia. In Bulgaria, Czech Republic, Cyprus, Denmark, Estonia, Hungary, Latvia, Luxembourg, Malta and Slovakia the service is expected to be fully rolled out by the end of October 2017.
Merchants in the new markets can accept card payments with their phone and the SumUp Air card reader without any monthly fees or contractual obligations, the company said.
The company now has presence in 31 markets on three continents, including the US, Brazil and Germany.
SumUp CEO Daniel Klein said: “We want to help business owners in our 15 new markets to grow their business – offline and online. Across Eastern Europe, we see a strong shift in payment behaviour from cash to card. While the UK is close to saturated with 80% of all transactions made by card, for SumUp’s new countries, the share of card transactions is closer to 25% and growing rapidly from less than 15% only five years ago.
“We are very excited that today’s expansion will further boost our new merchant growth. More than 2,000 businesses join SumUp every single day. The global expansion will accelerate our growth further.”
The company also revealed that it plans to scale its existing partnerships across the new markets. Its partners include Metro Cash & Carry, Unicredit, UBS, Tupperware and mytaxi.