CPI Card Group, a US-based financial and EMV chip card production and related services provider, has launched a new design option for payment cards.
Dubbed an edge-to-edge metal card, the new EMV-capable metal option adds to CPI Card Group’s already wide array of design choices that creates flexibility for large and small financial institutions.
To be available in the first quarter of 2017, the new card offers a distinct, metallic look and feel that cannot be copied with other print methods.
Customers can choose full-colour, silk-screen, glossy or matte finishes for the card which is said to be durable and weighs more than a plastic card.
CPI Card Group senior vice president of sales and marketing Lane Dubin said: “Many financial institutions are exploring different design options for their premier customers, and in response we developed a metal card that provides an ‘elite’ feel.
“To make the cardholder feel special, we considered many characteristics – not only how the cards look, but how they weigh and even how they sound when they hit a hard surface – such as when a card is dropped on a table at a restaurant for payment. Precision and flexibility are key attributes of CPI’s design services.”