The Debit Network Alliance (DNA), a consortium of US debit network providers, has chosen Gemalto to provide EMV consulting services.
Gemalto claims that the new EMV Allynis Consulting Services have been developed to speed up the deployment of EMV, helping to cut down time between DNA’s business plan and go-to-market.
Consultants of Gemalto recommended and implemented a strategy that details card, terminal and personalisation needs.
DNA executive director Paul Tomasofsky said: "Gemalto provided us with a comprehensive consulting program to validate our DNA AID specification for market readiness.
"Gemalto’s EMV expert review of our specification enabled us to confidently move forward in our deployment efforts."