Factor4 has entered into a partnership to offer its gift card and loyalty solutions to POS solutions provider Advanced Mobile Payment (AMP).
Under the agreement, the gift card as well as loyalty programme solutions of Factor4 will be integrated with AMP’s 8000 and 8200 devices.
Currently, they can be accessed through Factor4’s Android App on the Google Play store.
They can also accessed through the AMP Marketplace eventually.
The AMP 8000 and 8200 operate on AMP’s Smart platform, a locked-down system, based on Android.
Commenting on the tie-up, AMP VP, Sales North America Rob Downton said: “AMP’s line of premium EMV Smart terminals are purpose-built to enable extra value to merchants at the point of payment, and our partnership with Factor4 is a perfect example of this collaborative approach.”
Factor4 CEO Dan Battista said: “We are excited to partner with AMP and provide them with omnichannel gift card and loyalty solutions that have the flexibility to meet the needs of a variety of merchants.
“Factor4 shares AMP’s philosophy of forming collaborative partnerships to develop targeted solutions that deliver maximum value to end users. We will provide AMP clients with all the products and support needed to generate maximum revenue via our gift and loyalty solutions.”