British company Thinkmoney, part of the Think Money Group, has announced the deployment of First Data’s PIN Now SMS platform across its 120,000 cardholder base.
First Data’s PIN Now SMS enables delivery of a debit, credit or prepaid card PIN to the cardholder’s registered mobile phone in real-time. The PIN is sent via a text message, following a customer request which is password-authenticated to provide an extra layer of security.
"Thinkmoney has been built on the principle of helping our customers manage their finances in a fast, simple and thoughtful way," said the company’s head of card services Steven Muirhead.
Thinkmoney can now deliver PINs to its customers in about 40 seconds after their authentication. The service is PCI compliant and adheres to VISA and MasterCard’s electronic PIN distribution guidelines.
Keith Rowling, managing director UK & Ireland at First Data said: "As consumers are becoming increasingly digitally savvy and environmentally conscientious, we are working closely with our clients to support and deliver multi-channel banking services in both innovative and cost-effective ways."
Thinkmoney has been a customer of First Data, an American payment processing company, since 2010.
"First Data continues to be a trusted partner in creating an efficient payment processing environment for us and our customers," said Muirhead.