GivePay, a subsidiary of GivePay Commerce, has collaborated with gift card providers and ATM manufacturers such as Nautilus Hyosung, GenMega and Triton to launch the new Gift Card Mall solution for numerous ATMs in the US.
The GivePay application provides kiosk-like capability to existing retail ATMs, allowing sale of digital gift cards as well as wireless payments.
Set to be available from the second quarter of this year, GivePay will allow customers to send real-time digital gift cards from ATMs updated with the GivePay platform.
GivePay Commerce CEO Jerry Jackson said: “We believe adding GivePay will dramatically improve revenue and utility of participating ATMs while improving the overall value of owning an ATM portfolio.”
Nautilus Hyosung America vice-president of product marketing and planning Jason Kuhn said: “We’re excited to be the first manufacturer to introduce the GivePay Gift Card Mall solution through Nautilus Hyosung ATMs.
“GivePay’s unique approach to dynamically delivering payment solutions with our ATMs, coupled with our objectives to bring value added transactions to ATM operators and consumers, fits well with our long-term vision of being the market leader in the ATM industry.”