Home Trust Company, a wholly owned subsidiary of Home Capital Group, has introduced two new Visa credit card programs, the Union Plus Canada Visa card and Optimax Visa card.
The Union Plus Canada Visa card and Optimax Visa card are issued by Home Trust on behalf of Union Plus Canada and Optimax Credit, respectively.
The programs will utilise the brand, customer affinity as well as distribution channels of these organisations.
The Union Plus Canada Visa card forms part of a membership program launched to union members across the country by Union Plus Canada.
The card offers various consumer benefits, such as enabling cardholders to secure automatic retail discounts, preferred interest rates, and a cash back reward on everyday shopping with their credit card.
The Optimax cash-secured Visa card allows consumers with past credit issues to re-establish their credit rating.
The card is a part of Optimax’s credit graduation program, which aims to help individuals repair their credit history and advance to an Optimax Cash Back Visa card issued by Home Trust.
Home Trust president Martin Reid said: "The new credit card programs complement Home Trust’s existing loyalty credit card program, currently offered primarily to our mortgage customers.
"Expanding our reach through relationships with other well-respected organizations is the next step in growing this segment of our business while delivering excellent value to those organizations and their customers."