intu, a UK-based property developer, has partnered with MBNA, a wholly owned subsidiary of Bank of America, to launch a new credit card in the UK.
Developed in collaboration with MBNA, the new credit card forms an integral part of intu's strategy to build its national consumer-facing brand by providing intu credit cardholders a range of benefits whenever they spend, including intu gift cards.
Cardholders can access exclusive offers with retail and leisure brands in intu centres, from entertainment to leisure and dining.
The new credit card offers up to £60 worth of intu gift cards in the first year. Cardholders will earn intu gift cards when they shop anywhere using their intu card, including a £20 gift card when they spend £250 in the first 90 days of opening an account.
After spending £3,000, they will receive an additional £20, and when customers make card purchases of £5,000, they will receive further £20 gift card, bringing the first year's rewards to a total of £60.
Furthermore, the intu credit card can be used in combination with other loyalty cards, which allows customers to gain rewards on both cards, known as double dipping.
intu digital and commercial director Trevor Pereira said: “Thanks to intu's nationwide scale and consumer-facing brand, we've been able to team up with the UK's leading credit card experts, MBNA, to create a sector-first commercial agreement that will form an integral part of our ongoing brand-building strategy and help all our retailers to flourish.
“With the new intu credit card, we'll be extending our customer-first approach straight to the wallets of our customers, providing them with moments of delight through our value-added benefits and rewards, which we have developed though the relationships we have in retail and leisure."