ItzCash, a digital payments company in India, has collaborated with RBL Bank to roll out a co-branded Rupay platinum prepaid card.
Touted to be the country’s first, the new card offers prepaid payment services across physical and virtual platforms. It can be used for online shopping, in-app payments, ATM cash out, gift giving, corporate rewards and others.
The product will offer homemakers, small business communities, merchants and others, a digitally equipped platform to avail prepaid services without any adherence to a bank account.
ItzCash managing director Naveen Surya said: “We firmly believe in the ‘one size does not fit all’ phenomenon and hence are the only player with an equally strong presence across platforms and mediums then may it be physical or digital.
“Apart from being India’s first RuPay platinum prepaid card the service will ensure seamless interoperability, access to a large captive customer base to unlocking multiple solutions and thus driving the prepaid program of the country.”
RBL Bank head of strategy, retail and financial inclusion Rajeev Ahuja said: “Our partnership will not only enable us to offer tailored payment solutions but will also optimize our service offerings while delivering a high quality end user experience.”