MakeMyTrip has signed a multi-year alliance with ICICI Bank to launch co-branded credit cards focused on travel benefits.
The new MakeMyTrip-ICICI Bank Credit Cards offer lifestyle privileges. Cardholders will also be able to convert the daily spends on their card to MakeMyTrip’s reward currency called MyCash.
Customers can redeem these awards across various categories on MakeMyTrip such as air travel, hotel booking and holiday packages.
Furthermore, customers can redeem them for partner merchant benefits on the travel portal. These benefits include cab aggregators, online movie ticketing platforms and e-commerce websites.
Additional benefits on the MakeMyTrip-ICICI Bank Credit Cards are bonus reward points. Customers can use these points on certain payments, access to domestic airport and railway lounges. Moreover, there is the opportunity to avail MakeMyTrip loyalty programmes MMTBLACK and MMTDOUBLEBLACK, among others.
MakeMyTrip co-founder and CEO Rajesh Magow said: “We are pleased to partner with ICICI Bank. We look forward to affiliating with a brand as committed as we are to building customer relationships and enhancing customer loyalty.
“This partnership will deliver most meaningful and distinctive value proposition to our customers making it the most rewarding way to travel.”
In addition, ICICI Bank executive director Anup Bagchi said: “Our research indicated that customers are looking at newer card reward propositions which provide them the flexibility to accumulate reward points and redeem them for travel and entertainment related spends.
“In line with this customer requirement, the new co-branded card offers customers and provides unmatched benefits on travel related spends.”