Mashreq has bolstered the personalization concept in banking with the launch of UAE’s first selfie credit card.
Dubbed Portraits, the new product will be initially offered on the bank’s Platinum Elite credit card.
It will allow users to transfer their selfie moments from their phone to their credit card. Customers will just have to use the online platform of the lender to upload a photo from their mobile phone and get a credit card with that photo on the front.
Customers will be able to add a selfie to their primary or supplementary card or select from various options in the bank’s existing images gallery.
At the same time, the card also comes bundled with an exclusive set of rewards, travel benefits, golfing privileges, dining offers as well as health and wellness discounts.
Mashreq payments head Nimish Dwivedi said: "Portraits not only allows you to express your true selfie on your card but is backed with an innovative, never before ‘direct-from-mobile’ upload process that makes the whole selfie-to-card experience seamless for the customer.
"The Portraits solution is live and available on our premium Platinum Elite card and will soon be extended to all Mashreq Credit and Debit cards."