MasterCard has launched its Identity Check Mobile solution in Brazil and Mexico that allows cardholders to verify online payment by scanning their fingerprint or by taking a selfie.
The new technology, which is already available in 14 countries across the globe, eliminates the need to remember passwords to confirm online payments, while improving the security in these transactions.
The cardholder can authenticate their identity using the fingerprint scanner or through facial recognition technology by taking a “selfie” photo on their smartphone.
Contrary to the existing identity verification methods take shoppers away from a merchant’s website or mobile app where they are often required to remember and enter a password, MasterCard Identity Check will put identity verification at the cardholder’s fingertips using technologies such as biometrics and SMS-delivered one-time passwords.
MasterCard president of enterprise risk and security Ajay Bhalla said: “We are focusing our efforts on simplifying the online payment experience, without compromising security.
“We find ourselves before a milestone in payments’ evolution. Following the revolution in physical purchases with innovations like Chip technology, contactless payments, and wearables, we are now making Identity Check a reality for online purchases in Latin America after earlier rollouts this year in the US and Europe.”
The recent introduction follows successful trials in the Netherlands, the US and Canada concluded that consumers prefer biometrics payments instead of the current password-based systems.