Bass Pro Shops and Cabela’s, a specialty retailer of outdoor merchandise, has turned to Mastercard to handle its combined consumer credit co-brand portfolio.
Mastercard has been the network for the Bass Pro Shops co-brand programme. Bass Pro Shops has decided to switch even Cabela’s CLUB credit card business to Mastercard following its acquisition in September 2017.
Cardholders will be eligible for rewards from Bass Pro Shops and Cabela’s as well as benefits and experiences provided by Mastercard.
Bass Pro founder and CEO Johnny Morris said: “Our partnership with Mastercard will allow us to bring Priceless experiences to our loyal customers and unite sportsmen and women together to collectively advance conservation.”
Mastercard North America president Craig Vosburg said: “Bass Pro Shops and Cabela’s are two iconic brands that have created a best-in-class experience for consumers with their superior products, dynamic locations, unique experiences and outstanding customer service.
“We look forward to partnering with them to build a programme focused on loyalty and outstanding customer service, as well as working to meaningfully advance conservation efforts and introduce families to the outdoors.”
The transition is scheduled to be completed by the end of this year, until which CLUB cardmembers will be able to continue using their cards and earning reward points.