Mastercard has collaborated with myPOS to increase the adoption of card payment solutions among European SMEs.
SMEs, which represent 99% of all businesses in the EU according to the European Commission, have always faced challenges in accepting card payments.
The challenges are largely the result of a dearth in cost-effective card payment terminals and poor awareness regarding the benefits of card payments.
The new alliance is aimed at increasing SMEs’ awareness of card payments and boosting the adoption of this technology.
myPOS founder and CEO Christo Georgiev said: “Thanks to partners like Mastercard we have been able to reach tens of thousands of businesses in the European Economic Area and empower them to manage their payments and cashflow in new and more efficient ways.’’
myPOS offers integrated and affordable payment solutions. The solutions are designed to facilitate card payment acceptance across multiple channels – whether counter, online or mobile.
Retailers can trial myPOS offerings in flagship stores located in key cities across Europe.
They can also have interactions with experts on customised payment solutions to drive growth.
Mastercard EVP of market development Europe Jason Lane said: “We offer many innovative solutions that help entrepreneurs do business simply and securely, but it is important that people know of these solutions.
“Today’s partnership with myPOS aims to raise awareness of the great tools we have and, ultimately, improve the bottom line for small businesses.”