Mastercard and London & Partners, the Mayor of London’s official promotional agency have agreed a strategic partnership which will see the organisations combine their expertise to deliver smart solutions for the city.
As part of the partnership, London & Partners and Mastercard have launched a mobile app to improve the visitor experience in London.
The Visit London Official City Guide app will deliver personalised experiences, offers and uses real-time data to help visitors get around the city more efficiently and explore less busy areas of the city. It also brings payment capabilities with Masterpass to buy tickets securely to major attractions within the app.
The full version of the app is now live and features the latest Mastercard digital payments technology to buy advance tickets and avoid queues. Masterpass has been embedded into the app, which simplifies shopping because users can store all of their card details in one secure place, and make their purchase in-app.
“We’re working with more than 70 cities around the world to introduce better transport payment systems, removing tickets to ease congestion,” said Jason Lane, Executive Vice President, Market Development, Europe at Mastercard.
“London leads the way here, but it still has an opportunity to make its 19.1m visitors’ lives even easier. Why should so many people have to visit so many websites to plan their schedule when they can do it with one app that even allows them to book and pay for everything they need?
“This is what we want to solve with London & Partners.”