MasterCard has joined forces with Paymentez to launch a new mobile app in Colombia, which will enable payment of any product or service in affiliated stores without having to stand in line.
The app, named plazez, has been developed by MasterCard Labs, and already rolled out under the name Qkr! in Chile, the US, England and Australia.
The launch of plazez marks the first time that a solution with necessary technology to cover all types of commercial services has been introduced in Colombia under a single app, supported by Paymentez.
To get the new app, users would need to have a credit or debit card, a touch screen smartphone or tablet, as well as Android or IOS operational systems with internet access or an email.
The app will be available in various entertainment and food stores, with more stores slated to partner throughout the country to accept the app by the end of 2015.
MasterCard Colombia and Ecuador president Marcela Carrasco said: "Innovation in electronic payments is in the DNA of MasterCard, which joins forces with strategic allies to come ever closer to the dream of a world beyond cash.
"Part of the innovation process focuses on solving everyday life problems and this one gets to the heart of an issue that affects us all: standing in line."