MasterCard has partnered with 14 members of the Indonesian E-Commerce Association (idEA) to launch an e-commerce program to promote online payments in the country.
Some of the 14 online shopping firms include Bhinneka.com, Groupon Indonesia and Livingsocial Indonesia, according to The Jakarta Post. With this program, customers of these online shopping portals will be able to utilize their MasterCards to pay for their online purchases.
"The program was a form of commitment to supporting Bank Indonesia’s program of creating a less cash society by developing and maturing the potential of e-commerce in Indonesia," MasterCard Indonesia country manager Irni Palar was quoted by the publication as saying.
"Indonesia saw a 30 to 40 percent growth in online transaction volume from 2012-2013, most of which come from the younger generation," Irni added.
She also expressed her hope that the online shopping experience would spur the use of credit cards in online purchases, which at present, accounts for only 10% of all e-commerce transactions.