Nagelmackers Bank is rolling out Belgium’s first metal payment card for its Elite and Prestige customers.
The metal card market is growing in popularity, in particular among wealthy clients.
Moreover, a poll conducted by Edgar Dunn finds that metal cards are the card of choice for 75% of affluent consumers worldwide.
“By partnering with IDEMIA to offer Belgium its first ever metal card, we are ramping up our Elite customer services. Our new Mastercard World Elite showcases the care we take of them,” says Yves Van Laecke, Nagelmackers director.
The Nagelmackers metal card is designed by IDEMIA with state-of-the-art printing techniques and quality materials including varnished metal.
Nagelmackers’ Elite and Prestige customers represent the bank’s two highest segments within its Invest Loyalty Program. Such customers already enjoy a bespoke service thanks to Nagelmackers Bank’s Wealth Scan. This is a tool offering a comprehensive detailed breakdown of their assets and also gives entry to exclusive events.
Nagelmackers metal card-now with concierge
The new Nagelmackers metal credit card incorporates a concierge service. Cardholders also benefit from insurance coverage as well as complimentary entry to airport Lounges.
Amanda Gourbault, Executive VP IDEMIA adds: “This first metal card in Belgium is a big leap forward for the adoption of metal cards in Europe. We are thrilled to be making history in this market with our cutting-edge technologies.
“These deliver bespoke services tailored to consumer demand. Metal cards offer more than ordinary payment cards. They give cardholders a certain cachet and make them stand out from the crowd”.
Founded in 1747, Nagelmackers is the oldest bank in Belgium and operates a network of 99 branches. The bank was acquired by China based Anbang in 2015 and focuses primarily on the mass affluent and private banking segments.