New York & Company, a specialty apparel chain, has signed a private label credit card program agreement with Alliance Data Systems’ Ohio-based card services business.
Alliance Data Systems’ Ohio-based card services business operates as a provider of branded private label, co-brand and commercial credit programs.
Under the terms of the agreement, Alliance Data will continue to have the exclusive right to offer private label credit cards to customers of New York & Company.
New York & Company president and COO John Worthington said: “We are extremely pleased to announce today a 10-year private label credit card agreement with Alliance Data.
“We believe this exciting new agreement will allow us to expand upon the success of our current program thereby enabling us to accelerate the growth of our credit and email database and increase sales.
“The long-term partnership with Alliance Data combined with our internal efforts has led to significant improvement in our customer loyalty and growth in our private label credit card program.”