OpenSky, the online marketplace, has selected CashStar’s Commerce platform to offer digital gift cards to consumers.
The CashStar Commerce platform allows shoppers to give the gift of OpenSky through digital gift cards.
Besides customising the cards with a personalised message, customers can add a photo, select a purchase denomination and choose from multiple faceplates for their gift cards. The cards can be delivered immediately or at a future date.
OpenSky general manager Andrew Pavoni said: “We selected CashStar to power our gift card program because they’re the ideal partner for our e-commerce business model.
“They are proven experts in digital gifting with a flexible, scalable platform that will ensure a seamless customer experience. We are especially excited to support our customers’ affinity for sharing OpenSky with friends and family by providing them with a new e-gifting experience.”
CashStar president and CEO Ben Kaplan said: “OpenSky recognizes the opportunities that digital gift cards provide both from a pure gifting standpoint and as a marketing and engagement tool.
“We are thrilled to power their program and look forward to helping the OpenSky team realize the powerful impact digital gift cards can have on the customer experience and the bottom line.”