President’s Choice Financial (PC Financial), a Canadian banking services provider and a division of Loblaw Companies, has added Apple Pay support for its MasterCard customers in Canada.
With the latest facility, PC Financial MasterCard customers can pay using Apple Pay through their iPhone, iPad or Apple Watch.
Loblaw accepts Apple Pay in all of its grocery and drug store locations across Canada. The PC Financial MasterCard portfolio provides customers the benefit of the PC Plus loyalty programme.
The company will continue to offer PC points on every dollar spent when using the digital PC Financial World Elite MasterCard and PC Financial MasterCard.
In order to provide maximum security, Apple Pay does not store card numbers on the device, nor on Apple servers.
Instead, a unique device account number is generated, encrypted and securely stored in the secure element on a user's device. All transactions are authorised with a one-time unique dynamic security code.
PC Bank president Barry Columb said: “We know the PC Financial customer wants simplicity, convenience and, most importantly, security when making a payment, and we look forward to offering Apple Pay as a digital option that delivers on all of these values.”