Proxama, an international marketing and payments company, has partnered with PrePay Solutions (PPS), to deliver mobile contactless payments to PPS’s customer base.
Collectively managed by Edenred and MasterCard, PPS will work with the AIM-listed company to enable PPS’s customers to make contactless payments leveraging their mobile device, using Host Card Emulation (HCE), a software representation of a smart card.
Proxama CIO Miles Quitman said: "The solution that we’re delivering with PPS is a companion app, so you will not just be able to make mobile contactless payments but also to look at how much you’ve spent and other value-added services around the detail of the transactions that you’re making."
The collaboration will enable retailer or financial services company to introduce their own branded mobile contactless payment programmes with value added services including mobile engagement and loyalty initiatives involving proximity marketing and voucher services.
Quitman said that the service would fulfil a demand from retailers for their own individually branded apps.
He said: "Almost certainly individual brands will want their own presence in regard to mobile contactless payments, but I do also think there will be some consolidator or aggregator brands which will attempt to consolidate a number of services – rather like some of mobile network operator wallets that we all thought were going to come to fruition."
The Starbucks app is one individually branded app that has been a great success in the mobile payments space and Quitman said quick service restaurants were likely to lead the trend until the market matured.
He said: "Bear in mind that contactless payments at the moment are for payments up to £20 ($33.94) and that’s why you’ll get the quick service restaurants leading this.
"But as the schemes and as the markets start to move that ceiling of £20 up, many of the other retailers with higher spend portfolio are likely to want to come on board."
Proxama founder and CEO Neil Garner said, "By combining our technologies and platforms, PPS and Proxama are delivering a genuine end-to-end service."
"Adding the very best that pre-paid services can offer to our own solutions, creates a unique offering that provides our customers and financial organisations with the best possible experience.
"This collaboration with PPS marks an important step forward for mobile engagement and will certainly help drive mobile contactless payments uptake," Garner added.
PPS provides services to customers in 22 nations across the globe and has more than 80m payment cards under management.