MasterCard has licensed Smartlink, a Swiss mobile wallet solution provider, to host and offer a white label version of the MasterPass wallet to its European customers, with a primary focus in Switzerland and France.
The MasterPass technology will enable Smartlink to enrich its mobile wallet services with new checkout capabilities, allowing the completion of a transaction in a matter of few clicks.
MasterPass will facilitate consumers to store MasterCard and other branded credit, debit and prepaid card information, along with shipping addresses in one place making it easily accessible during checkout.
Eric La Marca, managing director of Smartlink, said: "MasterPass helps merchants increase sales by giving consumers a fast, simple and secure checkout experience.
"Our mobile wallet solution extends our merchants’ business to their consumer’s mobile phones, brings added value services and creates new revenue streams."