Standard Chartered has launched a credit card deals aggregation platform named CardsPal for card issuers in Singapore.
CardsPal will serve as a one-stop app where cardholders can find personalised credit card deals from all banks and card issuers.
The new app enables users to enhance their credit card usage and spending experience by bringing them the right deals through aggregation.
Mastercard as partner
CardsPal has partnered with Mastercard in order to bring personalised credit card deals to the app users in Singapore.
The deals will be updated through API integration for all Mastercard credit cardholders in the country.
The partners will collaborate on marketing campaigns to deliver the Mastercard deals and promotions to the app users.
Mastercard Singapore country manager Deborah Heng said: “Through the new partnership with CardsPal, Mastercard is excited to connect consumers with the best Mastercard deals all in one digital platform, while also supporting its merchant and business partners by bringing their exciting offers closer to cardholders.”
Standard Chartered continues to invest in new businesses to cater to the growing needs of its clients.
In March, Standard Chartered formed a new financing and securities services unit.
In February, the bank opens its first flagship International Banking and Priority Private Centre.