Tango Card, a digital rewards and incentives provider, has collaborated with Qualtrics to allow easy and improved management of digital incentives and distribution of gift cards for its clients.
Under the partnership, Tango Card will integrate its Reward Delivery Platform with Qualtrics Experience Management (XM) Platform.
The integration is intended at enabling easy management and distribution of incentives by facilitating customised catalogues, branded delivery, determination of limits, and defining start and end dates for the incentive programme.
Tango Card expects that the move will enhance the experience of both issuer and the recipient.
Tango Card CEO David Leeds said: “By integrating our incentive platform with the Qualtrics XM Platform, Qualtrics and Tango Card have made incentive management more accessible and useful than ever before.
“Our mission is to make rewards easy to send and awesome to receive. We have worked with Qualtrics and their customers for years to ensure a seamless integration.”
Qualtrics leader of research services Jason Brown said: “The collaboration between Tango Card and Qualtrics resulted in a simple, yet powerful solution that will make the incentive experience positive for all involved.
“We are excited about working with Tango Card to offer an integrated incentive management solution on the XM Platform.”