Cashless payments provider tappit has teamed up with the Formula 1 Australian Grand Prix to enhance the live experience.
The three year deal will see tappit’s cashless technology implemented as the exclusive payment methods at Club 15 bars at the Albert Park circuit in Melbourne. These are located at the penultimate corner of the track, the Piquet Premium Grandstand, and the Ricciardo Premium Grandstand.
The tappit prepaid contactless wristband can be used to purchase food and drink and the firm hopes it will reduce queue time.
After testing cashless technology in three locations at the Albert Park circuit in 2019, tappit is hoping to expand the service to the entire event in subsequent years.
Jason Thomas, CEO of tappit, said, “We’re delighted to be an official Event Supplier of the Formula 1 Rolex Australian Grand Prix 2019. One of the exciting things about providing tappit’s cashless solution to an event as prestigious and high-profile as this is that we can provide rich data into where, when and what the fans are buying. We’re excited to grow with the Australian Grand Prix Corporation over the next three years and together improve the event experience for all attendees.”
Andrew Westacott, CEO at the Australian Grand Prix Corporation, said: “I’m very pleased to welcome tappit on board as an official event supplier and we look forward to seeing Club 15 powered by tappit in 2019 and the ongoing improvements to fan engagement that we can create together in the coming years.
“Club 15 is the place to experience the penultimate corner as drivers battle for position before rocketing down Walker Straight or diving into Pit Lane, and now being powered by tappit, fans don’t have to miss a second of the action.”
tappit has previously worked with Manchester City Football Club, Birmingham City Football Club, Bestival, Creamfields, the Abu Dhabi Grand Prix and the World Surf League.