Biometrics are mainstream in smartphones, but haven’t broken through in cards yet. However, the majority of UK consumers would use biometric payment cards.
According to digital security firm Gemalto, 54% of UK consumers would use biometric payment cards if their bank offered them.
Conducted by market research firm GfK, the survey also found that traditional debit cards could be replaces by the tech. Biometric payment cards would become the preferred method of payment according to 82% of respondents.
Biometric payment cards
These innovative cards utilise fingerprint readers to authorise payments as an alternative to PIN numbers. It would work similarly to authorisation with biometrics-enabled smartphones.
Battery would not be an issue either. The cards do not rely on batteries and uses the power from the payment terminal.
While interest is high, there are some caveats. British consumers (88% of them) need the solution to be more secure than what they currently have. In addition, 79% needed to be provided by a trusted bank 69% need it to be easy. Furthermore, 60% want it to simplify their life.
On the other hand, some consumers held concerns. 41% were afraid that their fingerprints would not work all the time. In addition, 37% of consumers thought their details could be compromised.
Consumers can relieve their fears by knowing biometrics can be backed up with a PIN code. Fingerprint data is also stored securely on the card. It is never sent to a bank’s server or to a bureau that can be hacked.
Howard Berg, SVP Banking and Payment at Gemalto commented, “We are delighted to see that the British public is ready to embrace this new generation of biometric payment cards. Our payment experts have worked hard to design a card that’s not only safe and secure but also easy to use and which provides a more convenient payment experience than ever before. Banks are showing great enthusiasm with ongoing trials and we look forward to launching biometric cards in the UK in the near future.”