Yiftee has signed an agreement with payment technology services provider Global Payments to offer Yiftee No Hassle Gift Cards to merchants.
The gift card solution aims to help Global Payments’ US merchants easily participate in the gift card market by adding a gift card link to their website.
The sign-up provided by Global Payments can be completed by merchants in minutes to become gift card-enabled.
The new solution enables easy implementation for merchants, with administration and tracking conducted by Yiftee.
The service allows subscription for all merchants accepting MasterCard, and enables their customers to buy gift cards online or from mobile devices.
Customers instantly get a virtual gift voucher and personal message through email, text, or Twitter.
Yiftee CEO Donna Novitsky said: "It’s clear that commerce is going online, mobile, and social, and today’s independent merchants need to be there for the customers who already know and love them, plus to engage new customers.
"We are here to help them grow top line revenue with one simple link for all channels: their website, Twitter, Facebook, email, text, and in-store."